Tuesday, January 8, 2013
Nvidia's Project Shield won't be cheap
In Nvidia's case, they have decided to buck the norm and sell the device at profit. While we understand the need for this strategy, given that Android and especially PC have strong game ecosystems, we aren't sure how well the strategy will pan out. In the case of non-smartphone Android devices, consumers have been extremely sensitive to pricing. Look no further than the failure of non-Nexus tablets and the relative success of an aggressively priced tablet like the Nexus 7.
We don't doubt in the technology behind Project Shield, but if history is any indication, we can't see the product being a big hit if it carries a hefty price tag.
Source: Nvidia Blog